Popular hair and skin care brand Carol's Daughter founded by Lisa Price, launches new multicultural ad campaign.
(photo Steven Sullivan for WWD)
The new campaign scheduled for release in June 2011 features Solange Knowles, Selita Ebanks, and Cassie in response to the US demographic shift reflecting a more diverse population. US figures show that at least 9 million people are bi or multi racial. Solange Knowles is of African American and French Creole heritage; Selita Ebanks (African, Native American, Irish, and Jamaican); Cassie (Filipina and African American).
“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves." - Steve Stoute, Chairman of Carol's Daughter as told to Women's Wear Daily
Carol's Daughter has enjoyed successful investment and partnerships with HSN, Jada Pinkett Smith, and Mary J. Blige to name a few. A new fragrance My Life Blossom by Mary J Blige expected to release in August following the widely accepted My Life fragrance. Carol's Daughter can be found in major retail and cosmetics stores across the country. For more information visit carolsdaughter.com